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Plug the 40% Revenue Leak in Your Sales Pipeline
Plug the 40% Revenue Leak in Your Sales Pipeline
I help HR Tech and Health Tech companies plug the 5 critical gaps between "demo request" and "closed deal" - so you stop wasting pipeline you've already earned.
I've audited 50+ B2B SaaS conversion funnels and discovered the 5 critical places qualified leads quietly disappear:
I've audited 50+ B2B SaaS conversion funnels and discovered the 5 critical places qualified leads quietly disappear:
Feature-focused messaging that triggers skepticism instead of "Positive Silence"
Demo confirmations that don't reinforce WHY prospects booked
Follow-up sequences that stop at 2 touches (when 60% of deals happen between 4-12)
Deliverability leaks that send your best emails to spam
"See Our Features" CTAs that trigger comparison shopping instead of buying decisions
If you're getting 50+ demo requests per month but closing fewer than 20%, you don't have a lead gen problem—you have a conversion infrastructure problem.
That's what I fix.
Who I work with:
Who I work with:
I specialize in conversion infrastructure for B2B Tech companies in two verticals:
HR Tech Platforms
What if we lose candidate data?
What if this doesn't integrate with our HRIS?"
Health Tech
Health Tech
What if this violates HIPAA?
What if this disrupts patient care?
What these industries share:
High-stakes buying decisions (affects people's data, wellbeing, compliance)
Risk-averse buyers with multiple stakeholders
Regulatory concerns (GDPR, SOC2, HIPAA)
Demo-driven or trial-based sales models
Long consideration cycles (30-90+ days)
If you're in a different B2B SaaS vertical but share these characteristics—complex sales, compliance-conscious buyers, high switching costs—my methodology can still apply. Let's talk.
How I Rebuild Your Conversion Engine:
Three value props:
Research-driven, not guesswork Every sequence starts with Voice of Customer analysis—I pull the exact language your buyers use when they're in pain, then rebuild your messaging around it.
Built for your buyers, not someone else's No templates. No generic playbooks. Your competitors have different weaknesses, your customers have different anxieties—your conversion system should reflect that.
Implementation included I don't just hand you a strategy doc and disappear. I build it, set it up in your ESP, and make sure it actually works before you pay the final invoice.
If you're the kind of HR/Health SaaS team that's tired of waiting for conversions that never come, I can help.
Strategy-backed copy. Clean lists. And finally, emails that move people to act.
So who's behind this?
So who's behind this?
My name is Iheoma Oparaugo, a B2B email conversion strategist. I use my problem-solving skills to help HR SaaS and Health Tech companies stop the silence in their inbox and start real conversations that lead to sales.
With a sharp strategy, segmented lists, and copy built for conversion, I help HR/Health SaaS companies stop wasting their pipeline potential and start real, revenue-moving conversations.
Tired of leaving money on the table?
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