Tired of free trails and demos that never convert?
Tired of free trails and demos that never convert?
Drive trial activation in the first 48 hours
Nurture cold leads over 6-12 months
Convert trials before they expire
I specialize in B2B SaaS companies in two verticals:
Applicant tracking systems (ATS)
HRIS platforms
Performance management tools
Recruiting software
People operations platforms
Workforce management systems
EHR/EMR platforms
Practice management software
Patient engagement tools
Telehealth platforms
Healthcare analytics
Medical device software
What these industries share:
High-stakes buying decisions (affects people's data, wellbeing, compliance)
Risk-averse buyers with multiple stakeholders
Regulatory concerns (GDPR, SOC2, HIPAA)
Demo-driven or trial-based sales models
Long consideration cycles (30-90+ days)
If you're in a different B2B SaaS vertical but share these characteristics—complex sales, compliance-conscious buyers, high switching costs—my methodology can still apply. Let's talk.
✅ Dedicated service, built for ROI, not guesswork or generic templates
✅ One-on-one support from a strategist who listens, so your emails reflect your business, not someone else’s playbook
✅ A smooth, professional experience, because the process should feel as good as the results
Limited-time pilot pricing for 3 HR Tech and Health Tech companies
Investment: $1,200 - $2,800
(depending on scope and complexity)
Standard rates starting Q2 2026 will be significantly higher.
Only 3 spots available
Goal: Get your list cleaned and launch your first revenue-ready campaign
Perfect for companies new to email marketing or those with a quiet list who need a solid foundation
List Audit (Segmentation + Clean-up)
1-2 Revenue-Ready Sequences (Welcome, Nurture, or Sales Push)
ESP Setup + Core Automations
Basic Reporting Framework
Timeline: 2 weeks from kickoff
Investment: Custom quote based on your specific needs
Goal: Build, optimize and scale multiple campaigns for consistent growth
For companies ready to drive conversions with multiple optimized campaigns and automation
3 Revenue-Optimized Campaign Sequences (Conversion-focused, Promo, Behavioral Triggers etc.)
Done-for-You Automation Setup
Goal Alignment Strategy Session
Comprehensive List Audit
Timeline: 4 weeks from kickoff
Investment: Custom quote based on your specific needs
What I need from you
Detailed case study with results (demo show-up rates, trial conversions, revenue impact)
Video or written testimonial
Permission to use your company name in my portfolio
Frequently Asked Questions
Start with the Starting Point Pilot during Q1 (case study pricing). It gives you a clean list, a solid foundation, and your first revenue-ready campaign. From there, you can scale into Growth Campaigns or an Ongoing Partnership once you see results.
Absolutely. Every company has different needs. The packages are starting points, but after our strategy call, I'll create a custom proposal that fits your specific challenges, goals, and budget.
Do you offer ongoing support or retainers?
Yes. While many clients start with a project-based engagement (audit + first campaigns), I also offer Ongoing Partnerships for companies that need consistent strategy, content, and optimization.
My retainer clients get:
✓ Monthly strategy sessions (60 minutes)
✓ Weekly email content (brand-consistent, conversion-focused)
✓ Continuous automation and segmentation improvements
✓ Monthly performance reporting and optimization
✓ Ongoing A/B testing across campaigns
We can discuss whether a project or retainer makes more sense on our strategy call.
Do you offer refunds or guarantees?
I don't offer refunds because email marketing results depend on multiple factors (your product, market fit, timing, follow-through). However, I do guarantee:
✓ Strategy-backed copy (not generic templates)
✓ One round of revisions on all deliverables
✓ Responsive communication throughout the project
✓ Clear deliverables and timelines from day one
If you're unsure, start with the Starting Point Pilot to test the process before committing to larger projects.
I work with all major ESPs including ActiveCampaign, HubSpot, Mailchimp, Klaviyo, ConvertKit, and most others. If you use something else, let's discuss on our strategy call—I can likely work with it or help you transition to a better platform.
Starting Point Pilots: 2-3 weeks
Growth Campaigns: 4 weeks
Ongoing Partnerships: 90-day minimum commitment with monthly deliverables
Rush timelines are available for an additional fee if you need faster delivery.
You'll get regular updates throughout the project:
Week 1: Research findings and strategy framework
Week 2-3: Draft copy for review
Week 3-4: Final delivery with setup complete
For Ongoing Partnerships, we have monthly strategy calls plus ongoing Slack/email communication.
What if I'm not in HR and Healthcare SaaS, can you still help?
Possibly. I specialize in HR Tech and Health Tech because these industries share similar buyer psychology: high-stakes decisions, compliance concerns, and multiple stakeholders.
However, my Voice of Customer methodology works across any B2B SaaS where buyers are risk-averse, anxiety-driven, and need trust before they buy.
If you're in a different vertical but have similar challenges (demo no-shows, trial drop-off, complex multi-stakeholder sales), let's discuss on a strategy call. I'll tell you honestly if I'm the right fit.
What results can I expect?
Every company is different, but clients typically see 15-30% improvement in key metrics (demo show-up rates, trial activation, email engagement) when emails are properly segmented and aligned with customer pain language.
Specific results depend on:
Your current baseline metrics
List quality and engagement history
Product-market fit
How well you follow through on implementation
Do you write other types of copy (landing pages, ads, blog posts)?
Yes, I write landing pages, but only those that are critical to the email journey and conversion flow. This includes pages like your demo request page, trial sign-up pages, or newsletter optin forms. I use the same proprietary VoC data to ensure a seamless, high-trust transition from the email to the final conversion action.
I however, do not handle advertising copy, blog content, or SEO copywriting. My mission is solely to address the conversion-killing anxiety in your sales funnel, which is where my specialized skillset delivers the highest ROI.
Let's talk about your biggest challenge and map out the fastest path forward.
I believe in getting results but I also believe that the process of getting those results is crucial. That is why I aim to give you the best experience while working together.
Here's what our working experience should look like:
Step 1: Book a free strategy call
On this call, we'll talk through your goals and we'll diagnose your biggest email marketing challenge. It's a free 30-minute session where I'll map out the fastest path forward for your business. If it's clear we're a good fit, I'll send you a custom proposal.
Step 2: Contract and Invoice
Once we agree on the scope and you're good with the solutions offered, I send you a contract and invoice for the package (or custom version) that best fits your needs.
Step 3: Deposit and Kickoff Call
Once the contract and invoice are sorted out, we'll get on this call to align on goals, gather information, and set a timeline and expectations for your project.
Step 4: Project Work
I begin your project and build the systems that optimize your conversion and deliver your project expectations. You'll receive regular updates and reporting.
Step 5: Delivery & Wrap-Up
I run a final handoff, reporting, and testimonial version.
Start with a free strategy call and I'll map the game plan