For HR tech brands tired of free trails and demos that never convert
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Fix what’s broken.
Fix what’s broken.
Build what works.
Build what works.
I work exclusively with HR SaaS companies: applicant tracking systems, HRIS platforms, performance management tools, recruiting software, and people ops software.
I work exclusively with HR SaaS companies: applicant tracking systems, HRIS platforms, performance management tools, recruiting software, and people ops software.
I've analyzed 50+ HR tech onboarding flows, Studied hundreds of G2 reviews and built email systems that:
I've analyzed 50+ HR tech onboarding flows, Studied hundreds of G2 reviews and built email systems that:
Drive trial activation in the first 48 hours
Nurture cold leads over 6-12 months
Convert trials before they expire
I offer three clear paths, each built to solve a specific pipeline problem.
I offer three clear paths, each built to solve a specific pipeline problem.
Here's what you get when you sign up:
Here's what you get when you sign up:
✅ Dedicated service, built for ROI, not guesswork or generic templates
✅ One-on-one support from a strategist who listens, so your emails reflect your business, not someone else’s playbook
✅ Strategy tailored to your pipeline, built around your audience, your goals, and your sales cycle
✅ A smooth, professional experience, because the process should feel as good as the results
Ready to get your leads buzzing with action?
Ready to get your leads buzzing with action?
Which of these packages speaks to you?
Goal:
Goal:
In 30 days, we’ll turn your email list into a predictable revenue channel.
Who it's for:
Who it's for:
If you're new to email marketing or your current list is quiet and unresponsive, this plan gives you a smart, personalized starting point to get things moving.
Click here to learn more
What you get:
What you get:
List Audit (Segmentation + Clean-up)
Removes dead weight + sharpens targeting so every send matters.Revenue-Ready Sequence (Welcome → Nurture → Offer)
Converts new subscribers into warm leads ready to buy.Two Broadcast Campaigns (Short-Term Sales Push)
Immediate revenue lift from your current list.ESP Setup (Templates + Core Automations)
Professional and branded setup. This makes it easy to scale your campaigns are easy to scale later.Basic Reporting (Opens, Clicks, Revenue Attribution)
Proof of ROI: you’ll see what works, where revenue is coming from, and what to improve.
Bonus:
If you already have a list, you'll get a strategy refresh report
If you're starting from scratch, you'll get an ESP setup with core automations and opt-in page setup
Timeline:
2 weeks from kickoff
Investment:
$1,400
Customizable?
Yes, this plan is customizable. Optional add-ons (like advanced automations, extended sequences, or extra audits) may attract additional fees.
A full quote will be provided after scoping.
Why it matters:
Why it matters:
This plan helps you stop guessing and start building momentum with messaging and automation that set the stage for actual engagement and ROI.
Book Strategy Call
We'll discuss your goals, confirm this is the right package, and get everything set up.
Goal:
Goal:
Build, optimize and scale new or existing campaigns for consistent month-on-month growth.
Who it's for:
Who it's for:
If you have a list, campaigns to run and revenue goals to hit, then this plan is for you. It is ideal for focused email campaigns or promotions requiring expert-level execution.
Click here to learn more
What you get:
What you get:
3 Revenue-Optimized Campaign Sequences
Conversion-focused sequences (nurture, reactivation, promo, or upsell) built to capture hidden revenue opportunities and move leads faster through the buying cycle.Strategic Research + Persuasive Copywriting
In-depth analysis of your audience, industry, and competitors to craft messaging that resonates, overcomes objections, and compels action.Done-for-You Automation Setup
Seamless implementation inside your chosen ESP so campaigns run automatically while converting leads 24/7 without extra work from your team.Goal Alignment Strategy Session
A dedicated consultation (call or chat) to align business goals with campaign strategy, ensuring every sequence supports your revenue priorities.Bonus: Comprehensive List Audit
Advanced audit with segmentation recommendations and engagement insights. This ensures you have a roadmap for long-term growth.
Timeline:
Timeline:
4 weeks from kickoff
Investment:
Investment:
$2,600
Customizable?
Customizable?
Yes, this plan is customizable. Core deliverables remain fixed, but the type of sequences (nurture, reactivation, promo, etc.) can be tailored to your funnel stage.
Optional add-ons (like extra sequences or advanced automation) may attract additional fees. A full quote will be provided after scoping.
Why it matters:
Why it matters:
Instead of piecemeal campaigns, you get a complete growth system built around your goals.
Campaigns that do more than send emails. They move prospects closer to buying.
Research-backed copy ensures your brand voice cuts through noise and builds authority.
Automation transforms your list into a self-sustaining revenue channel.
Book Strategy Call
We'll discuss your goals, confirm this is the right package, and get everything set up.
Who it's for:
Who it's for:
This is a 90-day Growth Partnership for busy founders and teams who are serious about scaling business growth into a predictable revenue engine. This plan lets you delegate your email marketing fully and confidently.
If this is you, then click here to learn more.
If this is you, then click here to learn more.
What you get:
Strategic Kickoff (60 Minutes)
Align on business goals and define a 90-day roadmap tailored to your funnel.
Weekly Newsletter Campaigns (1 per week)
High-value, brand-consistent content designed to engage, nurture, and move subscribers toward purchase.
Targeted Behavioral Automation
1–2 high-impact automations set up per month (e.g., lead nurture, reactivation, or upsell) triggered by subscriber behavior.
Advanced List Segmentation
Smart audience splits to deliver precise, personalized messaging that lifts engagement.
Performance Reporting (Monthly)
Clear, actionable metrics on engagement and revenue attribution—so you always know ROI.
Continuous Optimization
Ongoing A/B testing + refinements across campaigns and automations for compounding results.
Bonus: Initial List Audit
Before launch, a full health check of your list to remove dead weight and identify immediate revenue gaps.
Timeline:
Timeline:
Ongoing (3-month minimum)
Investment:
Investment:
$3,650/month
90-Day Partnership (3-month minimum) provides enough time to see compounding growth and measurable ROI
Customizable?
Customizable?
Yes, this plan is customizable. The framework (weekly newsletters, automations, reporting) is fixed, but campaign priorities and automation focus are tailored to your business goals.
Optional add-ons (like additional campaigns or deeper reporting) may attract additional fees. A full quote will be provided after scoping.
Why it matters:
Why it matters:
Not just more emails. This is a system for ongoing engagement and conversion.
Ensures consistency (every week, your audience hears from you).
Proves ROI with monthly reports tied directly to revenue metrics.
Builds a scalable framework that continues to deliver results long after the 90 days.
Frequently Asked Questions
I'm new to email marketing. Which plan fits me best?
I'm new to email marketing. Which plan fits me best?
Start with the Warm-Up Plan. It sets you up strategically without overwhelm.
Can I customize any of the packages?
Can I customize any of the packages?
Yes! All of my packages are flexible and can be tailored to meet your specific goals, timeline, and needs.
If you require additional services or adjustments outside the standard offering (like additional campaigns or deeper reporting), then that may attract additional fees.
A full quote will be provided after scoping.
Do you offer refunds or guarantees?
Do you offer refunds or guarantees?
My services don’t come with a guarantee because email is just one part of your sales ecosystem, and I don’t control every variable. What I do offer is a strategic, collaborative process and high-quality work tailored to your goals. You’ll know exactly what to expect, every step of the way.
Which email platforms do you work with?
Which email platforms do you work with?
I work with virtually any email software. I’m tech-savvy and quick to adapt, so your stack won’t be a problem.
Do you specialize in certain industries or niches?
Do you specialize in certain industries or niches?
Yes, I'm a B2B email strategist, but my focus is on the HR SaaS industry. If your business sells any kind of HR software or tech to other businesses, we’re speaking the same language.
How often will I receive progress updates?
How often will I receive progress updates?
Monthly reports and detailed performance insights are provided exclusively in the Marathon Plan, as part of its retainer structure.
What happens after you sign up?
What happens after you sign up?
I believe in getting results but I also believe that the process of getting those results is crucial. That is why I aim to give you the best experience while working together.
So whether you're starting with a free audit or diving right into a package, here's what to expect next:
Here’s how the Warm-Up, Sprint, and Marathon plans work:
Here’s how the Warm-Up, Sprint, and Marathon plans work:
Step 1: Book a free strategy call
On this call, you will share your goals and we'll diagnose your biggest email marketing challenge. It's a free strategy call with no strings attached.
Step 2: Contract and Invoice
If we're a fit and you choose to proceed with the solutions offered, I'll send you a contract and invoice for the package (or a custom version) that best fits your needs.
Step 3: Project-Kickoff Call
Once the contract and invoice are sorted out, we'll get on this call to align on goals, gather information, and set a timeline and expectations for your project.
Step 4: Project Work
I begin your project and build the systems that optimize your conversion and deliver your project expectations.
Step 5: Delivery & Wrap-Up Final handoff, reporting, and testimonial option.
Ready for your trials and demos to start converting?
Ready for your trials and demos to start converting?
Start with a free strategy call and I'll map the game plan
Free 30-minute call. No pressure, just strategy.
Already know the plan you want?
Already know the plan you want?
Have more questions?
Have more questions?
I'm here to answer them. Drop your message in the form below and you'll hear back from me.
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