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I Help HR SaaS Companies Turn Free Trials Into Paying Customers
I Help HR SaaS Companies Turn Free Trials Into Paying Customers
Here's the problem I keep seeing:
HR tech companies spend thousands on ads, SEO, and content to get trial signups.
Then... crickets.
10-15% of trials convert when the industry benchmark is 25-30%.
Why?
Because the email layer between signup → activation → paid is either missing or broken.
Welcome emails that talk about features instead of pain relief.
Demo confirmations that don't build anticipation.
Trial expiration emails that say "Your trial ends in 3 days" (and nothing else).
It's not that HR SaaS companies don't care about email.
They're just busy building product, closing deals, and keeping customers happy.
Email falls through the cracks.
That's where I come in.
Who I Work With
Who I Work With
I specialize in HR SaaS companies:
Applicant tracking systems
HRIS platforms
Performance management tools
Recruiting software
People operations platforms If you're at 50-200 employees, getting trial signups but struggling with conversion, we should talk.
My Approach
My Approach
Most email marketers will:
Send you a questionnaire
Write some emails based on your answers
Hand them over and hope they work
I do it differently:
1. I read your customers' reviews: I do some background research on your customers, understanding what language actually converts in your space.
2. I map your funnel gaps: Where are prospects dropping off? Demo confirmations? Trial day 3? Post-demo follow-up?
3. I build the system: Sequences that activate users, handle objections, and convert trials—using your customers' exact language.
4. I set it up: I don't just hand you copy. I implement it in your ESP and make sure it actually works.
Ready To Fix Your Trial Conversion?
Ready To Fix Your Trial Conversion?
We'll walk through your funnel, I'll show you the gaps I see, and you'll leave with a clear action plan (whether you hire me or not).
— Iheoma Oparaugo
Email Marketing Strategist for HR SaaS Companies
Join Email Epiphany, the newsletter for B2B marketers who want more action in their emails.
Join Email Epiphany, the newsletter for B2B marketers who want more action in their emails.
Email Epiphany is for B2B marketers who want:
Clear, persuasive email strategy, not recycled tips
List-building advice that works for real B2B buyers
Copy examples that drive replies and results
Delivered twice a month. Zero fluff just results.
Bonus: You’ll get the B2B CTA Library, a swipeable resource packed with effective CTAs for different stages of the B2B buyer’s journey.
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