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I Help HR and Health Tech Companies Turn Free Trials Into Paying Customers
I Help HR and Health Tech Companies Turn Free Trials Into Paying Customers
Here's the problem I keep seeing:
In HR Tech: Companies spend thousands getting demo signups, but 40% never show up. The pre-demo emails don't address the real anxiety: "What if this doesn't integrate? What if we lose candidate data?"
In Health Tech: Trial users sign up but ghost at day 3 because the onboarding emails tour features instead of proving compliance and safety first.
In both cases, it's not a product problem. It's an email problem.
Why?
Because the email layer between signup → activation → paid is either missing or broken.
Welcome emails that talk about features instead of pain relief.
Demo confirmations that don't build anticipation.
Trial expiration emails that say "Your trial ends in 3 days" (and nothing else).
It's not that HR and Health Tech companies don't care about email.
They're just busy building product, closing deals, and keeping customers happy.
Email falls through the cracks.
That's where I come in.
Who I Work With
Who I Work With
I specialize in two verticals:
HR Tech:
Applicant tracking systems
HRIS platforms
Performance management tools
Recruiting software
People operations platforms
Health Tech:
EHR/EMR platforms
Practice management software
Patient engagement tools
Telehealth platforms
Healthcare analytics software
If you're at 50-500 employees, getting trial signups but struggling with conversion, we should talk.
My Approach
My Approach
Most email marketers will:
Send you a questionnaire
Write some emails based on your answers
Hand them over and hope they work
I do it differently:
1. I read your customers' reviews: I analyze what language actually converts in your space by studying how your customers describe their pain before they found you.
2. I map your funnel gaps: Where are prospects dropping off? Demo confirmations? Trial day 3? Post-demo follow-up?
3. I build the system: Sequences that activate users, handle unspoken objections, (compliance, integration, operational risk), and convert trials—using your customers' exact anxiety language.
4. I set it up: I don't just hand you copy. I implement it in your ESP and make sure it actually works.
Ready To Fix Your Trial Conversion?
Ready To Fix Your Trial Conversion?
We'll walk through your funnel, I'll show you the gaps I see, and you'll leave with a clear action plan (whether you hire me or not).
— Iheoma Oparaugo
Email Conversion Strategist for HR and Health Tech Companies
Join Email Epiphany, the newsletter for B2B marketers who want more action in their emails.
Join Email Epiphany, the newsletter for B2B marketers who want more action in their emails.
Email Epiphany is for B2B marketers who want:
Clear, persuasive email strategy, not recycled tips
List-building advice that works for real B2B buyers
Copy examples that drive replies and results
Delivered twice a month. Zero fluff just results.
Bonus: You’ll get the B2B CTA Library, a swipeable resource packed with effective CTAs for different stages of the B2B buyer’s journey.
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