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I hated marketing
I hated marketing
Oh yes, I did—and for the longest time, I avoided it like the plague.
Isn’t that ironic?
An email marketer who hated marketing?
In my defense, I wasn’t an email marketer then. I was a content writer who hated selling. The thought of convincing people to buy things they didn’t want felt wrong. So, I stayed away.
But over time, I realized something:
What I hated wasn’t marketing.
What I hated was manipulation.
So how did someone like me become a B2B email marketer?
So how did someone like me become a B2B email marketer?
I discovered that real marketing isn’t pushy, it’s structured. It’s built on:
Rules
Patterns
Strategy
It’s not about forcing offers into people’s inboxes. It’s about solving problems and aligning the right message with the right audience. That’s where my love for writing and problem-solving finally met.
What I do now
What I do now
Today, I help B2B teams who are struggling with:
Low email open rates
Slow or stalled sales cycles
A cold list that’s lost its spark
Zero email marketing structure
Leads ghosting after showing interest
My job is to step in, uncover what’s broken, and fix it at the root with strategic email support that gets results.
If this sounds like you, we can fix it together.
Join Email Epiphany, the newsletter for B2B marketers who want more action in their emails.
Join Email Epiphany, the newsletter for B2B marketers who want more action in their emails.
Email Epiphany is for B2B marketers who want:
Clear, persuasive email strategy, not recycled tips
List-building advice that works for real B2B buyers
Copy examples that drive replies and results
Delivered twice a month. Zero fluff just results.
Bonus: You’ll get the B2B CTA Library, a swipeable resource packed with effective CTAs for different stages of the B2B buyer’s journey.
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